Unfortunately, Poppi Won't Suffer

The Bankability of Outrage and the Business of Not Reading the Room

I’m a little late to the Poppi train, but I wanted to ad my two cents before the hype dies down.

Their latest influencer stunt—a pre-Super Bowl vending machine delivery to 32 of TikTok’s top tastemakers—has taken social media by storm, and like clockwork, the internet is pissed. The consensus is that it’s a waste of money, tone-deaf, and excessive.

My m…