This is the take! 👏🏽You have the best takes and are literally in my mind. As a marketing/publicist, I thought this is genius Olamide! What a perfect rollout!
Preach! Finally, someone said it. The rebrand literally felt like a Topicals 2.0
I also agree that she needs to serve a wider audience, similar to Cécred. Limiting yourself to only Black hair is leaving so much money on the table. You can absolutely prioritise and celebrate Black hair while still creating products that appeal to a broader market.
Yes!! Thanks for the shoutout I had the same thought when I saw her video. This “crisis” will drive discoverability for Bread and I’d be curious if Olamide saw an influx in sales since the video but this won’t save the brand.
Ugh. I commented on her video and wondered why she would wear a sew-in while bringing up issues about pushing products to the natural collective. No shade, it just felt like a disconnect in messaging. I've been aware of Bread and stayed away for a few reasons: the marketing. What does Bread have to do with hair? Where was the hook connecting the nourishment piece? The TT girlies would have done that justice. 2. While the blocky tech-like packaging stood out in a sea of colorful product packaging, the jars looked both juvenile and stuffy at the same time - and the products were touted as being for 4C hair only; that messaging came through loud and clear. That being said, I was happy the founder was able to do her thing.
GIRLAHHHHHH
about to replay our voice notes lmao
chileeee because we chatted down!
such a great take!
🫡
I love everything you write
i'm beaming
This is the take! 👏🏽You have the best takes and are literally in my mind. As a marketing/publicist, I thought this is genius Olamide! What a perfect rollout!
im grinning like the cheshire cat rn
Preach! Finally, someone said it. The rebrand literally felt like a Topicals 2.0
I also agree that she needs to serve a wider audience, similar to Cécred. Limiting yourself to only Black hair is leaving so much money on the table. You can absolutely prioritise and celebrate Black hair while still creating products that appeal to a broader market.
Yes!! Thanks for the shoutout I had the same thought when I saw her video. This “crisis” will drive discoverability for Bread and I’d be curious if Olamide saw an influx in sales since the video but this won’t save the brand.
loved ur video so much. and couldn’t agree more
You absolutely nailed this and took it right out of my head! To me, Bread was chic/violet grey adjacent and that was its sweet spot.
definitely was all over my Pinterest for sure!!
Spot on!
The way I almost spit out my coffee reading this: I love a girl who can accept a little feedback, because I, for one can not!
☠️☠️
working on it!!!!
Ugh. I commented on her video and wondered why she would wear a sew-in while bringing up issues about pushing products to the natural collective. No shade, it just felt like a disconnect in messaging. I've been aware of Bread and stayed away for a few reasons: the marketing. What does Bread have to do with hair? Where was the hook connecting the nourishment piece? The TT girlies would have done that justice. 2. While the blocky tech-like packaging stood out in a sea of colorful product packaging, the jars looked both juvenile and stuffy at the same time - and the products were touted as being for 4C hair only; that messaging came through loud and clear. That being said, I was happy the founder was able to do her thing.
first person i've seen call out the sew in haha
This was spot on!
obsessed that u think so + always get it
i worked on the initial brand and…let me dm you
wait, did you!!!
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Clocked it
🤏🏾