I'll Allow SZA's New Beauty Brand

Is this the first celeb beauty brand to harness disinterest as identity?

So SZA dropped a lip gloss line line—and dare I say…it’s pretty true to form.

My initial thoughts were: ugh, not you too. Here comes another celebrity brand entering the chat. But when I saw it was just lip gloss, I was like—Oh! Okay, I’m not mad at it.

At a time when I’m questioning why anyone would want to start a beauty brand in this climate—if it’s no…