I swear, if one more person asks me to comment on Hanifa...
MAC lands in Sephora with an (interesting) spokesperson, the Hanifa pause, Sephora Accelerate is open, never thought I'd discuss CBK + more
Slutty Founder is a weekly-ish newsletter about the business of beauty.
Truly the best profile on Substack for founders - Priscilla Jiminian
Hiiii. It’s me.
What’s been up??!?! What a February it was for SF.
I’ll have you know I’ve exceeded my growth goals for this platform last month —and, really, I have you to thank for that because apparently y’all love when I get out my belt!!!!
I’m not going to be coy about how proud of myself I am for releasing my first episode of “whatever it was” (still not yet calling it a podcast), mostly because of the anxiety I had around losing my light and having to re-beat my face, re-do my hair and set up my tech identically the following day for continuity…. da-da-da-da-da!
I can’t lie—with all of your encouragement and the predilection I have towards hearing myself speak, I find it safe to say you can expect more from me on camera.
I also find it safe to say that this conversation is very far from over.
My reporting on The Fifteen Percent Pledge has only been the beginning of a much larger conversation around how Black founders are actively reimagining how they build and fund their businesses in ways that actually reflect the moment we're in.
Here’s what happened this past week:
ICYMI: I released my very first video episode on a deep dive of The Fifteen Percent Pledge. You can watch it here or on Youtube.
The woman who makes a business out of ‘championing’ Black businesses doesn't seem to think they need more funding. See for yourself. I do wonder if Aurora caught wind of the fact that we’re honking the horn on her, because she’s been unusually active in people's comment sections this week.
via Instagram and Threads
Her answer to "what's our plan?" is apparently independence from investors and community dollars — while running a grant program on a VC model (*allegedly*). What is her answer to solving the visibility and awareness problem for brands we don’t know exist? Rootwork?
If @wilgloryy hasn’t come across your timeline yet, you need to reset your algorithm. She is into 100 days of a daily cold email campaign petitioning MacKenzie Scott to deploy $1 billion to 1,000 Black women founders at $1M each.
In tandem, if you've been told no by a VC and felt it indeed was that deep, she wants to hear from you: wilglory@animairis.com.
Sephora Accelerate is open. I actually have had a client accepted into this program. If you too want my help with your submission, let me know here.
Unlike what we’ve learned about the Fifteen Percent Pledge’s x Sephora Beauty Grant, you actually have a shot at this one. Application deadline is March 31st. Let’s make some ✨magic✨









