Did the 'Blackface' Controversy Kill Youthforia?
Brand behind tone-deaf foundation shade closes a year after the backlash
Just last Friday with the American Eagle controversy I said rage bait alone wasn’t a brand strategy and yesterday controversial beauty brand Youthforia announced that they’re closing shop after just 4 years in business. Are we on theme lately or what?
The ‘skin-friendly’ makeup brand was founded by Fiona Co Chan in 2021 and they raised $2M in funding to…
