CONFESSION: The Craziest Thing I've Done To Grow My Brand

How clickbait grew my influencer marketing funnel

Disclaiming that I’m not the most proud of this, but that shit did work, so… do with this information what you will.

Back in 2018 or so, I was at a complete standstill with my newly conceived beauty brand, The Established. I had started my business with just $200 to put into inventory I made myself, but I guess I hadn’t really thought about what growing…