Brand strategy with bite.

I’m Essence Iman—a multi-award-winning (ex) beauty founder, creative brand strategist, and writer. I went from bootstrapping a skincare brand with $200 to landing in Vogue, Cosmopolitan, and the vanities of pop culture’s most disgraced celebrities. I’ve lived every high and low of entrepreneurship—and I’m here to give it to you straight.

SLUTTY FOUNDER is the anti-business business newsletter. It’s about the messy middle, the hard pivots, and the things no one admits out loud.

The real conversations about brand-building aren’t happening on LinkedIn.

💌 Subscribing to SF gets you:

• Unfiltered brand-building advice (without the fluff)

• Downloadable tools & digital resources to actually implement

• A step-by-step playbook to making moves that matter

This is the advice you need—but are probably too ashamed to ask for.

🔥 Upgrading to Paid gets you:

✅ Exclusive deep dives into brand strategy, positioning, and storytelling that set brands apart
✅ Behind-the-scenes insights from my own experience building (and pivoting) a beauty brand from scratch
✅ High-level strategy breakdowns you won’t find on social media
✅ Step-by-step playbooks to help you refine your message, attract the right audience, and stand out
✅ Priority access to new tools, resources, and offers before anyone else

If you want a brand that people remember—this is where it starts.

Collaboration

I work with founders and brands 1:1 on strategic storytelling, brand positioning, and messaging that makes an impact. If you're looking for high-touch brand strategy, a storytelling revamp, or advisory support—let’s talk.

📩 To explore working together, reach out to essence@essenceiman.co